As Kelly noted in her comment, its important that we have clearly defined objectives. She asks:
How will the site be used to advance the business of the college? Elevate the reputation? Increase the volume and quality of applicants? Etc.. And, how will that be measured?
In addition to these business-centered objectives, our website should be designed and structured such that the users can easily find the information they seek or accomplish their task while accurately reflecting CC .
Who are our website audiences and what are they looking for? Here are a few that come to mind (in no particular order): students, faculty, staff, parents of current students, alumni, donors, prospective students (and their families), local community members. Others?