Luis Benitez: Innovation in the Outdoor Recreation Industry
As the Director of Colorado’ Office of Outdoor Recreation Industry, Mr. Benitez leads a flourishing outdoor industry; one that has grown to such great heights that it recently earned its place in the calculus of our national gross domestic product. This industry is bigger than just sales of skis and backpacks however. A revolution is taking place, one in which Benitez seeks to transform the outdoor industry into a powerful force for development, conservation, education and wellness. Transforming the industry is no small task. In today’s rapidly changing landscape, where the outdoor recreation industry is driving everything from regional economies to national policies, how do you continue to build and foster a spirit of innovation?
Monday March 5 @ 7pm, Gaylord Hall, Worner Campus Center.

Posted by for the March 2, 2018 digest.

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