{"id":8230,"date":"2019-01-21T17:27:59","date_gmt":"2019-01-22T00:27:59","guid":{"rendered":"http:\/\/sites.coloradocollege.edu\/careercenter\/?p=8230"},"modified":"2019-01-21T17:27:59","modified_gmt":"2019-01-22T00:27:59","slug":"writing-your-elevator-pitch","status":"publish","type":"post","link":"https:\/\/sites.coloradocollege.edu\/careercenter\/writing-your-elevator-pitch\/","title":{"rendered":"Writing Your Elevator Pitch?"},"content":{"rendered":"

Check out these Elevator Pitch suggestions from our friends at the Harvard Business Review:<\/strong><\/h2>\n

(Full article here:\u00a0https:\/\/hbr.org\/2018\/10\/the-art-of-the-elevator-pitch?utm_source=facebook&utm_campaign=hbr&utm_medium=social<\/a><\/p>\n

\"\"<\/a><\/p>\n

Keep it short.\u00a0<\/strong>In his book\u00a0Leading<\/em><\/a>, venture capital investor Michael Moritz tells the story of two Stanford graduate students who walked into his office at Sequoia Capital and delivered the most concise business plan he had ever heard. Sergey Brin and Larry Page told Moritz: \u201cGoogle organizes the world\u2019s information and makes it universally accessible.\u201d In 10 words, that log-line led to Google\u2019s first major round of funding. Moritz said the pitch was clear and had a sense of purpose.<\/h2>\n

A log-line should be easy to say and easy to remember. As an exercise, challenge yourself to keep it under 140 characters, short enough to post on the old version of Twitter (before the platform allowed 280 characters per tweet). At 77 characters, the Google pitch makes the grade.<\/p>\n

Identify one thing you want your audience to remember.\u00a0<\/strong>Steve Jobs was a genius at identifying the one thing he wanted us to remember about a new product. In 2001 it was that the original iPod allowed you to carry \u201c1,000 songs in your pocket.\u201d In 2008 it was that the MacBook Air was \u201cthe world\u2019s thinnest notebook.\u201d Apple still uses this strategy today. Executives repeat a one-sentence description when presenting new products. This same log-line goes on to appear on the Apple website and in the company\u2019s press releases.<\/h2>\n

The \u201cone thing\u201d should cater to the needs of your audience. A sales professional for a large tech company recently told me a logline that he uses to address the needs of his audience \u2014 IT buyers: \u201cOur product will reduce your company\u2019s cell phone bill by 80%.\u201d With one sentence, his customers want to know more because his log-line solves a specific problem and will make them look like heroes to their bosses. Above all, the log-line is easy to remember and gives people a story they can take to other decision makers in their organizations.<\/p>\n

Make sure your team is on the same page.\u00a0<\/strong>Every person who speaks on behalf of your company or sells your product should deliver the same log-line. For example, I worked with top leaders at SanDisk, the flash memory company, to prepare them for a major financial analyst conference. Seven executives delivered five hours of presentations. I suggested that \u2014 before going into nitty-gritty financial details \u2014 each person should deliver the same log-line at the beginning of their presentations, and then end their presentations by repeating it once more. As a group we decided on the log-line: \u201cIn the coming decade, flash will be bigger than you think.\u201d<\/h2>\n

The log-line was meant to stir up excitement for all the products flash memory would enable, like iPads, laptops, smartphones, and cloud services. As the conference concluded, the first financial blog post that appeared carried the headline: \u201cFlash will be bigger than you think.\u201d Log-lines attract attention; consistent log-lines are memorable and repeatable.<\/p>\n

If you can\u2019t communicate your pitch in one short sentence, don\u2019t give up. Sometimes the language will come to you immediately, other times it might take more practice. Be patient. Once you master the log-line, you will be able to easily clarify your ideas and help the audience retain, remember, and act on them.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Check out these Elevator Pitch suggestions from our friends at the Harvard Business Review: (Full article here:\u00a0https:\/\/hbr.org\/2018\/10\/the-art-of-the-elevator-pitch?utm_source=facebook&utm_campaign=hbr&utm_medium=social Keep it short.\u00a0In his book\u00a0Leading, venture capital investor Michael Moritz tells the story of two Stanford graduate students who walked into his office at Sequoia Capital and delivered the most concise business plan he had ever heard. Sergey…<\/p>\n","protected":false},"author":1268,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[82,81,61,132,83,3,45,106,1],"tags":[1261,84],"class_list":["post-8230","post","type-post","status-publish","format-standard","hentry","category-consulting-management-human-resources","category-diversity","category-business","category-graduate-school","category-international-opportunities","category-job-info-advice","category-jobs-and-internships","category-marketing-and-communications","category-uncategorized","tag-elevator-pitch","tag-interview"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p79l8e-28K","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/posts\/8230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/users\/1268"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/comments?post=8230"}],"version-history":[{"count":4,"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/posts\/8230\/revisions"}],"predecessor-version":[{"id":8235,"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/posts\/8230\/revisions\/8235"}],"wp:attachment":[{"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/media?parent=8230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/categories?post=8230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/tags?post=8230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}