{"id":8689,"date":"2019-03-05T17:15:29","date_gmt":"2019-03-06T00:15:29","guid":{"rendered":"http:\/\/sites.coloradocollege.edu\/careercenter\/?p=8689"},"modified":"2019-03-05T17:15:29","modified_gmt":"2019-03-06T00:15:29","slug":"building-your-personal-brand-2","status":"publish","type":"post","link":"https:\/\/sites.coloradocollege.edu\/careercenter\/building-your-personal-brand-2\/","title":{"rendered":"Building Your Personal Brand"},"content":{"rendered":"

Check out what our friends at the Muse suggest regarding your personal brand:<\/strong><\/h3>\n

Full article here:\u00a0https:\/\/medium.com\/the-mission\/how-students-can-build-their-personal-brand-while-in-university-50303e21c1e0<\/a><\/p>\n

 <\/p>\n

How Students Can Build Their Personal Brand:<\/h1>\n
\n
\n
<\/div>\n<\/div>
Mia Baker via\u00a0Unsplash<\/p>\n

<\/strong><\/figcaption><\/figure>\n

Personal branding is a hot topic, but a lot of students don\u2019t understand what it really means. Although I can imagine that certain business classes examine the subject, most students go all of undergrad without learning how to market\u00a0themselves<\/em><\/strong>\u00a0properly.<\/p>\n

Jeff Bezos defined the term by saying that \u201cyour personal brand is what people say about you when you\u2019re not in the room\u201d. If you\u2019re in university, then your classmates and fellow interns definitely talk about you when you\u2019re not around \u2013 and personal branding is how you influence and curate their opinions.<\/p>\n

Your personal brand is everything that shapes how people view you, including your friends, colleagues, professors, and future employers. If you wore a snazzy three-piece suit to a job interview, then that would have be a positive impact on your brand. Conversely, if you were always 15 minutes late to interviews, then your brand would suffer.<\/span><\/p>\n

Your personal brand includes the Google search results attached to your name, all of your social media accounts, and your CV. These are key components to landing an interview for your dream job \u2013 and thankfully for you, they are easy to improve.<\/p>\n

You need to curate your social media into a blend of your unique personality and the themes related to your future field of employment. If you\u2019re studying engineering, then you would benefit from LinkedIn updates about winning engineering competitions. In contrast, a budding PR professional could build their brand through tweets about image management crises in the news.<\/p>\n

Here are the major steps involved in building a personal\u00a0brand:<\/h4>\n

Firstly, you need to wipe your Facebook and Instagram clean of any incriminating photos. Even if you are of legal drinking age, you should avoid photos with alcohol unless they are very,\u00a0very<\/em><\/strong>\u00a0classy. Every day, when Facebook shows you your old \u201cmemories\u201d, you need to take time to purge your cringe-worthy posts from high school. Moreover, any content with bad grammar should also be deleted.<\/p>\n

Secondly, you must optimize your LinkedIn profile! Add a professional headshot, fill in your employment history, write a killer summary, and build your profile up to 500+ connections. When you have wiped your social media accounts clean and optimized your LinkedIn profile, then you are ready for the next steps: content creation and relationship building.<\/p>\n

Content Creation<\/strong><\/h4>\n

Students can benefit from sharing their thoughts via podcasts, Medium articles, or curated Instagram feeds. Focus in on your long-term goals and then reverse-engineer a plan for the kind of content you want to create. For example, I am building a career in digital marketing, so my plan is to write about the latest social media trends.<\/p>\n

Young people often feel like they don\u2019t have enough life experience to build an audience, but that\u2019s a misconception. Youth are excellent communicators \u2013 just think of all the teenage YouTubers and Instagrammers who are followed by millions. Whether you want to write on Medium or podcast via Spotify, there are already students leveraging that platform. With enough planning, you can use your youth to your advantage and develop your own niche perspective. Youth are creating valuable content every single day, and you too can build an audience online.<\/p>\n

I believe that putting yourself out on the Internet will\u00a0most likely\u00a0<\/em>make you a better version of yourself. The reason I have to use the caveat of \u201cmost likely\u201d is because there are people like\u00a0Logan Paul<\/a>\u00a0who use their platform to bully others and post culturally insensitive rubbish. However, I\u2019m going to assume that most students reading an article about personal branding are mindful of their own reputation! That\u2019s why I will argue that creating content makes you reflect on who you are and how you can become a better person.<\/p>\n

Building your personal brand forces you to think about what you want out of life\u200a\u2014\u200aand that\u2019s incredibly valuable. Crystallizing a plan to build your personal brand will benefit your future. Your plan might be to write every day on Medium, cold email 15 professionals, or add 100 connections on LinkedIn. Your personal brand will say \u201cthank you\u201d \u2013 and in the long run, your wallet will also be happy. Students who have strong personal brands are more likely to launch themselves into a successful career. Improving your personal branding is akin to preparing for a job interview months in advance.<\/p>\n

Relationship Building<\/strong><\/h4>\n

Another important aspect of personal branding is building key relationships. When you take on a new internship, it\u2019s your responsibility to shake hands and talk to coworkers around the water cooler. University isn\u2019t just for learning about calculus; it\u2019s also about making contacts that will one day land you a job.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Check out what our friends at the Muse suggest regarding your personal brand: Full article here:\u00a0https:\/\/medium.com\/the-mission\/how-students-can-build-their-personal-brand-while-in-university-50303e21c1e0   How Students Can Build Their Personal Brand: Mia Baker via\u00a0Unsplash Personal branding is a hot topic, but a lot of students don\u2019t understand what it really means. Although I can imagine that certain business classes examine the subject,…<\/p>\n","protected":false},"author":1268,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-8689","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p79l8e-2g9","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/posts\/8689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/users\/1268"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/comments?post=8689"}],"version-history":[{"count":1,"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/posts\/8689\/revisions"}],"predecessor-version":[{"id":8690,"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/posts\/8689\/revisions\/8690"}],"wp:attachment":[{"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/media?parent=8689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/categories?post=8689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.coloradocollege.edu\/careercenter\/wp-json\/wp\/v2\/tags?post=8689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}