Join the Office of Communications & Marketing on Thursday, Feb. 12, 1-2 p.m. in Bemis Great Hall for the next Work of the College: Brand Refresh Miniseries event, “Writing the CC Way: Style, Voice, and Tone.” This session focuses on how our brand comes to life through words. We’ll dive into Colorado College’s refreshed Editorial Style Guide, noting how it’s tailored to terminology, practices, and nuances that are uniquely CC. We’ll walk through what’s new, what’s been clarified, and how the guide can serve as a useful tool for your everyday work.

This session also addresses voice and tone: how to write in a way that feels authentically CC, maintains clarity, and meets the needs of a wide variety of audiences and contexts. In an interactive session, we’ll explore the difference between expressive and functional writing, when each is most effective, and how to decide which to use (hint: you can break the Style Guide rules sometimes—yes, really!) 

If you contribute to writing at CC in any way and have wondered, “What’s the CC way to say this?”, this session is for you.

The Work of the College Series is a year-long program of events with four goals: (1) clarify organizational structures and decision-making processes; (2) offer campus constituencies the opportunity to dialogue with leadership about campus affairs; (3) increase decision-making transparency in hopes of building trust; and (4) build community.

The Work of the College Series consists of:

14 E. Cache La Poudre St.
Colorado Springs, CO 80903