During October and November 2018, a survey was distributed by email to 7,823 Colorado College alumni with the purpose of obtaining baseline measurements and gaining an understanding of alumni feelings about engagement with and support for the college.
The group contacted was a representative sample balanced for gender, class decade, and donor status. A total of 1,922 alumni participated for a response rate of 25%. Respondents completed the survey anonymously.
Jerold Pearson, a principal of eAdvancement, a consortium of independent consultants in alumni relations, communications, and fundraising conducted the survey. For 22 years (1994-2016), he also was the director of market research for Stanford University. Pearson has conducted alumni surveys for more than 100 colleges and universities in the United States, Canada, Australia, and the United Kingdom.
Colorado College has nearly 23,000 valid alumni email addresses. If you are not receiving regular news and information from the college, email firstname.lastname@example.org to re-subscribe.
Nearly 28,000 issues of the Bulletin are printed and mailed.
Annual Alumni Participation Rate
Colorado College’s alumni participation rate in giving during fiscal year 2018 was 22%. Among the college’s peers, Bowdoin College, Carleton College, and the College of the Holy Cross had a 46% or greater alumni participation rate. For a full list of Colorado College’s peer institutions, visit coloradocollege.edu/offices/ipe/peer-institutions.html
Direction CC is Moving
Sources of CC News and Information
Ways to Stay Involved
When asked about their interest in eight ways to stay involved (listed in chart below), no more than 31% of alumni said that they are very interested in any particular way tested to stay involved. However, 58% of alumni are “very interested” in at least one of the eight ways tested. In other words, while no single form of involvement had universal appeal, almost six out of 10 alumni express great interest in staying involved in some way.
We appreciate everyone who took the time to give us feedback.
We are using the information gleaned from the survey as we plan future alumni relations offerings and communications. Please see the following page for opportunities near you.