Mukbang: A delicious, comforting, and radical food movement
If you’re a foodie, you may have stumbled across videos of people fervently eating enormous mountains of food. These videos are part of a digital food trend called mukbang. Unlike culinary shows and eating vlogs such as Masterchef and Man vs Food, mukbang elicits an incomparable enchantment and charisma.
So what is mukbang? Typically, mukbang is described as a live-streamed eating show, which is how it got its name. Mukbang is a portmanteau word, meaning that it is a mashup of two words. Namely, it comes from the Korean words muk-ja which means “let’s eat” and bang-song for “broadcast.” In a mukbang video, there are often several components such as the food haul: shopping for the ingredients and cooking the food. Yet, the elements of a mukbang are flexible; some mukb...