RPF completed, Victors & Spoils (led by John Winsor ’82) chosen.
Summer 2014
V&S conducts interviews of alumni, faculty, students, prospective students; tours and photographs campus as part of audit/inventory to study brand first impression, signage, etc.
Fall 2014
V&S works with two First Year Experience classes and Film & New Media Studies students on branding and first logo concepts, meets with Cabinet and Jill. “Five compelling questions” go up on input boards and questionnaires on campus, as well as the “What Makes Us CC” blog, shared with the campus community and alumni.
September 2014
Knowledge Development Team sees presentation of progress to date, initial logo concepts
Oct. 7, 2014
Strategic Projects Team, with other trustees as guests, sees progress to date
Nov. 7, 2014
Full board sees presentation of progress to date
December 2014
Campus Forum #1 to gather input
January 2015
KDT update, group narrows logos to two choices
January 2015
SPT update
February 2015
Campus Forum #2 to gather input
Late February 2015
Full board sees final two logo choices and broad Master Communications Plan recommendations
March 2015
Final logo chosen
April 2015
Delivery of graphic standards, brand architecture and final Master Communications plan
