CC Athletics Unveils Refreshed Logos and Mascot
Talia Cloud ’23, left, and Jordan Meltzer ’20 react to their new jerseys when they were revealed in their locker room before a game. Photo by Katie Klann
Several different versions of a tiger have found a home on Colorado College athletics uniforms, facilities, and offices throughout the history of the school. In addition, two interlocking Cs as well as many forms of wordmarks have been sprinkled around campus.
In 1938, when the hockey team made its debut, the squad’s uniforms had a running tiger in between the words Colorado College. The national champion team in 1950 had its tiger running the other way, but still in between the words. When the 1957 NCAA team won the national title, the uniforms didn’t even have a tiger on them, just the players’ numbers with the school’s name on the front.
From the late ’80s through the mid-’90s, the teams wore a version of the two interlocking Cs for several years before dropping the logo for the tiger shield everyone has been familiar with since then.
Earlier this year, the Colorado College Department of Athletics unveiled refreshed logos and a new mascot.
On Feb. 7, several events were held to show the updated logos around El Pomar Sports Center, including giveaways, updated merchandise in the bookstore, signage changes, and the launch of a new logo video.
It had been three decades since the most recent tiger shield logo was designed. A lot has changed at CC in 30 years and it was time to refresh the logo to reflect that progress. The dated logo had lost adaptability and flexibility in some applications like embroidery and digital communications.
“This is an exciting day for the Tigers,” Colorado College Vice President and Director of Athletics Lesley Irvine said on Feb. 7. “The logo refresh speaks directly to the momentum of CC Athletics on campus. It also allows us an opportunity to build on visibility and identity in a focused and consistent way. We love the new look!”
The refreshed logo and accompanying visual identity system provide the opportunity for all CC athletics teams to appear unified and consistent in their uniforms and sports gear. This allows the teams to look their best during competition, and promotes a modern, professional-looking presentation to our opponents and the public.
The development of the Ed Robson Arena also provided an opportunity to consider what is possible with an athletics logo update; the construction of the new building could coincide with the unveiling of the refreshed logo to the CC, Colorado Springs, and regional community fans.
CC stakeholders like alumni, students, faculty, and staff worked with Joe Bosack and Co., a leader in sports team logos and identity. Last spring, the firm held a series of focus groups with student athletes, athletics staff, student leaders, faculty and staff, local alumni, and the Board of Trustees to review logo versions and discuss the essential elements that the updated logo needed to express. Athletics and Communications staff and the Board of Trustees weighed in on options at the board’s summer retreat and the stakeholder group selected the final logo.
The new logos are reflected in multiple athletics venues. Specifically, the interlocking CC logo was displayed at center ice at The Broadmoor World Arena and center court in Reid Arena beginning Feb. 7.
One month later, on March 6, a new mascot was unveiled during the hockey game against in-state rival Denver. With the long-time mascot “Prowler” graduating, we welcomed “RoCCY” to the family. Nearly 1,300 votes were cast in an online vote, and RoCCY narrowly defeated Roary. Not only did our new Tiger have a name change, but a new mascot costume was unveiled as well.
