by DILLON BAKER
Re-posted from The MUSE

Whether you’re a digital marketer or aspire to be one, you know that keeping up with industry trends is key to being successful in your marketing career.

For example, in 2016, Facebook accounted for almost two-thirds of all social media ad spending—and you should expect that share to increase because, according to a recent BI Intelligence report, the network has added a million more advertisers to its already sizable roster in the last seven months.

[READ MORE about] six upcoming social media trends that marketers should know about…