9 Tips to Turn Networking Contacts Into Meaningful Relationships, From a Serial Connector

by Susan McPherson

The goal in any meaningful relationship is to give it depth. That’s what my book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships, is all about. Of course, not every networking contact has to become a deep relationship: We have a finite amount of time, energy, and resources. But when there’s potential to help each other in business and in life, it’s worthwhile to take the relationship deeper. And what people so often ask me is: How? How do you transform a relationship from the superficial to the meaningful without feeling awkward or stiff?

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