Project Yellow Light is a scholarship competition designed to bring about change.
People know distracted driving is dangerous, but they do it anyway. As an applicant you have one clear mission: create a PSA to encourage your friends to avoid distracted driving, specifically using your phone while driving. Whether it’s sending a text, commenting on a photo, or messaging your friends in your favorite app, it’s never ok to message while driving. Together, we can spread the word and help keep our roads safer.
Your Mission: Create a video ad, a radio spot, or a design for a billboard ad to encourage safe driving.
Your Audience: Young drivers who are new to the road.
Your Topic/Brief: Stop distracted driving, specifically the use of your phone while driving to send texts or messages. Young drivers are often overly confident in their own abilities to text, message, comment on posts, or use apps while driving, but think it’s dangerous when others engage in this same behavior. People think they are the exception, but no one is special enough to send, reply, or comment while driving.
A lot of texting and driving prevention creative uses scare tactics or preachy messaging that addresses the consequences of messaging while driving (crashes or death), but we want you to address what motivates people to think they can safely use their phones while driving.
Please note that you should not include logos or branding – or mention logos or branding – in your video, billboard design, or radio spot. Before applying, be sure to review the FAQ and Official Rules.
Why: To prevent serious car crashes and deaths.
LEARN MORE about Contest Guidelines & Info
DEADLINE: April 1, 2022