Colorado College Professor of Economics and Business Larry Stimpert has published a new book, “Strategic Thinking: Today’s Business Imperative.” The book provides a realistic picture of the dynamic and complex process of strategic management in organizations. Written from the perspective of a manager, the book builds on theories of managerial and organizational knowledge that have had a powerful influence on many business fields over the last two decades. However, “Strategic Thinking” also focuses on how managers understand their business environments, assess and marshal their firms’ resources, and strive for advantage in the competitive marketplace by examining economic, structural, and managerial explanations for firm performance.
Stimpert has taught at the Korean University Business School and the U.S. Air Force Academy. Prior to entering the academic field, he worked in the railroad industry and in a variety of marketing, forecasting, and economic analysis positions.
The book, published by Routledge, is co-authored by Julie Chesley, formerly of the CC economics department and now assistant professor of organization theory and applied behavioral science at the Graziadio School of Business at Pepperdine University, and Irene Duhaime, senior associate dean and professor at Georgia State University.
This looks like a great book. Congratulations on getting it published and I look forward to reading it.
I am hopeful that there is a section dedicated to planning. One of the biggest issues facing strategic thinkers in business is what time frame to plan for. Most failing companies think far to short term. Great companies are thinking 15 to 20 years out and how to get positioned for that time frame.
great books just completed first chapter of this book & i can say its a great book….