Winning a Gold CASE Award: ‘That’s So CC’
An interdepartmental Colorado College annual giving campaign featuring CC students and faculty has received the Gold level award for fundraising programs from the CASE District VI. And that, as the college community would say, “Is so CC.”
In fact, “Giving Back:That’s so CC,” was the title of the campaign, which consisted of print materials, videos, and emails.
Created between the summer and fall of 2012 by Naomi Trujillo, advancement design manager; Arielle Mari ’12, video and digital media specialist; Andrea Pacheco, former director of annual giving; and Ash Mercer ’08, former associate director of annual giving; the campaign was aimed at developing a culture of philanthropy. The four-part series consisted of:
- Service: That’s so CC, featuring drama major Kasi Carter ’11
- Student Support: That’s so CC, featuring French and Francophone Studies major Johnny Reed ’13
- Interdisciplinarity: That’s so CC, featuring psychology major Nora Alami ’13
- Study Abroad: That’s so CC, featuring English Professor Barry Sarchett, Adjunct Associate Comparative Literature Professor Lisa B. Hughes, and economics major Jesse Marble ’08
What made the project particularly fun to work on was the fact that there was so much collaboration, Trujillo said. “I loved the way the pieces came together – the print, emails, and video. Each told a great story and there was awesome video to support the project. I loved seeing the faces of the people we featured, and the video really captured their character, who they are,” she said.
The video was provided by Mari, who said she enjoyed working on the fairly long-term project. “It gives you time to develop a look, a feel. There is a sense of continuity about it. I imagined the people receiving the materials, and I felt I could establish a rapport with them. The project builds on itself and offers a new sense of unity,” she said.
Working with students was a highlight for Trujillo. “It reminded me what I’m at CC for. It’s an amazing place with amazing people,” she said.