Welcome to our Spotlight on Half Block series! Each week leading up to Dynamic Half Block in January, we’re featuring one of 2018’s non-credit offerings here on our blog. Registration for all non-credit offerings is now open on Summit.
Spotlight on Advertising Agency Immersion
What’s this class about?
This class is a week-long dive into the wildly creative, hyper-competitive world of an advertising agency. Learn about possible career paths from working professionals, and experience the roller-coaster ride of a new business pitch.
You’ll be briefed by a senior strategist at a Fortune 500 company on a brand challenge focused on Millennials. Working in teams, you’ll develop solutions with the input of professionals in all departments (creative, media, digital, public relations, account management). At the end of the week, you’ll present your ideas directly to the company’s brand strategy team via large-screen videoconference.
What are the times and dates?
The first week of Half Block: January 8-12, with class from 9am-noon.
What kinds of skills will I learn?
Besides learning the skills of crafting a successful pitch to a nationally-known brand, you’ll learn collaboration, innovation, and turning raw creativity into deliverables.
Register on Summit.
All Half Block Spotlights:
Advertising Agency Immersion
Building Your Freelance Writing Business
Computer Language as a Language
Creative Projects Masterclass
Digital Tools for the Liberal Arts
Global Debt: A common factor driving uncommon times
Journalism Boot Camp
Management Consulting 101
Moving, Thinking, Meaning
Represent Your First Client, Try Your First Case
Soundance: Film Audio Blowout!
The Vocab: Critical approaches to spoken word writing and performing